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Deals

Deals represent sales opportunities being pursued through your Pipeline. They are the core revenue-generating entities in your CRM.

A deal is a potential sale that you’re actively working. Deals are linked to Accounts and Contacts, move through pipeline stages, and support multi-currency tracking, forecast categories, and detailed won/lost workflows.

Related Modules:

FieldDescriptionRequired
NameDeal name/titleYes
PipelineSales pipelineYes
StageCurrent pipeline stageYes
AccountAssociated companyNo
ContactPrimary contactNo
OwnerAssigned sales rep (can be unassigned)No
FieldDescription
AmountDeal value
CurrencyDeal currency (default: USD)
Base CurrencyReporting currency for multi-currency
Exchange RateConversion rate to base currency
ProbabilityWin likelihood (0-100%)
Close DateExpected close date
Budget ConfirmedWhether budget is confirmed
FieldDescription
Deal TypeNew Business, Existing Business, Renewal, or Upsell
SourceHow the opportunity originated
Forecast CategoryPipeline, Best Case, Commit, or Closed
CountryDeal country
FieldDescription
DescriptionDeal notes and context
Next StepNext action to advance the deal
Competitor InfoCompeting solutions being evaluated
Decision MakerContact with buying authority
Contract TermContract length in months

Required when a deal is marked as Won:

FieldDescription
Admin Contact NameAdministrative contact for the account
Admin Contact EmailAdmin email address
Admin Contact PhoneAdmin phone number
Commercial Registration URLCompany registration document
Signed Contract URLSigned contract document
Tax Registration URLTax registration document
Payment StatusPaid, Partially Paid, or Unpaid
Payment TermsMonthly, Bi-Monthly, Quarterly, Semi-Annual, Yearly, Two Years
Subscription Start DateWhen the subscription begins
FieldDescription
Lost ReasonWhy the deal was lost (required)

Paginated table with filtering and sorting:

  • Columns: Name, account, amount, stage, probability, close date, owner
  • Quick filters by owner, amount range, probability, stage, deal type, forecast category

Visual board with pipeline stages as columns:

  • Deal cards organized by stage
  • Drag-and-drop to move deals between stages
  • Cursor-based pagination per column for infinite scroll
  • Shows deal amount and owner avatar per card
  • All Deals - Every deal in the organization
  • My Deals - Deals assigned to you
  • Won - Successfully closed deals
  • Lost - Lost deals
  • This Month / Next Month - Deals by close date

From Deal Creation:

  1. Open or create a deal from a qualified Contact, optionally with a Price Offer
  2. A deal is automatically created with the contact and offer information

Manual Creation:

  1. Navigate to Deals in the sidebar
  2. Click New Deal
  3. Enter deal name, select pipeline and stage
  4. Set amount, currency, and probability
  5. Link to account and contact
  6. Click Create

Pipeline Board:

  1. Open the kanban board view
  2. Drag and drop deal cards between stages
  3. If strict mode is enabled, only allowed transitions work

Stage Transitions:

  • Free Mode - Deals can move to any stage
  • Strict Mode - Only admin-defined transitions are allowed
  • Required Fields - Some stages require custom fields to be filled before entry

Deals support multi-currency tracking:

  • Set deal currency (USD, EUR, GBP, etc.)
  • Exchange rate converts to your organization’s base currency
  • Base amount calculated automatically for unified reporting
  • Weighted pipeline values use base currency

When a deal is marked as Won:

  1. Move the deal to the “Won” stage (or click “Mark as Won”)
  2. A dialog presents configurable required sections:
    • Admin Contact - Name, email, phone for the account
    • Documents - Commercial registration, signed contract, tax registration
    • Payment - Status, terms, subscription start date
  3. Fields shown and required are configurable per organization
  4. The deal is marked with a won timestamp and contributes to revenue metrics

When a deal is marked as Lost:

  1. Move the deal to the “Lost” stage
  2. Provide a Lost Reason (required)
  3. The deal is removed from the active pipeline
  4. Lost reason analysis helps improve your sales process

The detail page includes:

  • Stage Rail - Visual pipeline showing current position (clickable to change)
  • Overview - Deal details, financial info, strategy fields
  • Activities - Linked calls, meetings, tasks, emails
  • Timeline - Full audit trail of all changes
  • Contacts - Deal contacts with primary contact designation
  • Thread - Team discussion and collaboration space

Deals support multiple contacts:

  • Link multiple contacts to a deal
  • Designate one as the primary contact
  • Set a separate decision maker contact
  • Track relationships and roles

Categorize deals for pipeline forecasting:

CategoryDescription
PipelineEarly stage, included in pipeline total
Best CaseOptimistic forecast inclusion
CommitHigh confidence, expected to close
ClosedAlready won

Deals have a threaded discussion area for team collaboration:

  • Post updates visible to team members
  • Discuss strategy without cluttering activities
  • Track important decisions

Deals support custom fields that can be:

  • Required or optional overall
  • Required for specific pipeline stages (stage required fields)
  • Displayed on create/edit forms

Deal visibility is scoped by ownership:

  • All - See all deals
  • Department - See department members’ deals
  • Own - See only your deals
  • Unassigned deals are visible to everyone

Deals can be imported/exported via Settings > Data Management.

Save custom table configurations. See Table Views.

Track deal performance in Reports:

  • Pipeline Value - Total value by stage
  • Win Rate - Percentage of deals won
  • Average Deal Size - Mean deal value
  • Sales Cycle - Average time to close
  • Stage Conversion - Movement between stages
  • Forecast - Weighted pipeline by probability
  1. Keep stages updated - Move deals promptly when stage changes
  2. Log activities - Record every customer interaction
  3. Update amounts - Adjust deal value as scope changes
  4. Set realistic dates - Use accurate close date estimates
  5. Use forecast categories - Classify deals for accurate forecasting
  6. Record lost reasons - Learn from unsuccessful deals
  7. Track decision makers - Know who has buying authority
  8. Use threads - Collaborate with your team on strategy

See Also: