Skip to content

Reports turn your records into numbers, charts, and tables. Pick what to count (metrics), how to group it (dimensions), and how to show it, then save the result so you and your team can come back to it.

Open Analytics → Reports to see the report library. Click New report to build one from scratch.

The library lists every report you can open:

  • Workstation reports, a ready-made set covering revenue, pipeline, contacts, accounts, activities, team performance, tickets, projects, appointments, requests, and website traffic.
  • Reports you created.
  • Reports colleagues shared with you.
  • Reports saved from a module’s Reports tab, such as Invoices and Payments (see Module reports).

The list shows each report’s name, category, when you last viewed it, and who created it. Search by name, or filter by Category and Created by. Pin a report to keep it at the top of your list; pins are personal.

A new report opens the report builder. Its right-hand panel has four parts:

Part What it does
Metrics What to measure, such as Deals, Revenue (Won Deals), Average Deal Value, or Completed Activities
Dimensions How to group the numbers, such as stage, owner, source, or created date
Visualization How to show the result. A recommended option is suggested based on your data.
Filters Which records to include

Start by adding a metric. Metrics and dimensions are grouped by object: Deals, Accounts, Contacts, Activities, Price Offers, Invoices, Tickets, Projects, Milestones, Jobs, Appointments, Requests, Inbox Conversations, Inbox Messages, Agent Runs, Goals, and Widget Analytics.

Custom properties from Properties show up as dimensions and filters next to the native fields. Some dimensions come from a related record, for example a deal’s account name.

Filters apply to the report’s main object, which is the object of the first metric. To narrow by a related record, build the report on that record’s object instead, or filter by a segment.

Instead of picking fields by hand, describe the report in the box above the chart. For example: “top 5 won deals by owner this quarter”. Once a report is open, use the same box to refine it, such as “group by month” or “only deals over $10k”.

Type Best for
Display metric One number, with its change against a comparison period
Gauge One number against a target, either a fixed number or another metric
Line and Area chart Trends over time
Vertical and horizontal bars Comparing groups, in simple, stacked, or grouped form
Donut and Pie chart Share of a total
Funnel Movement through stages
Display table Exact values, with sorting

Charts also show a data table below them. Use Items shown to limit how many groups the chart draws; the table still shows every row.

The toolbar above the chart controls the time period:

  • Date range: a preset or custom range. For objects with more than one date, choose which date the range uses, for example a deal’s create date, close date, or won date.
  • Comparison: the previous period, the previous year, the previous year matched by day of week, or a custom range.
  • Currency: the currency used for money values.

When you group by a date, choose the grouping: day, week, month, quarter, or year.

Click Save and give the report a name, an optional description, and a category. After you change a saved report, the toolbar shows Unsaved; click Save to keep the changes, Discard to undo them, or Save as new to keep the original.

Workstation reports and reports shared with you can’t be changed directly. Use Save as new to make your own copy.

Click Share on a report you own to choose who can open it:

Access Who can open it
Only me Just you
Selected users The people you pick
Everyone in the organization All members with Reports access

Only you can edit the original. People you share with still need Reports access, and they only see records their own data visibility allows. Use Copy link to send a direct link.

  • Add to dashboard adds the report to your Dashboard as a Chart, a Table, or Chart + Table.
  • Export downloads the result as CSV or XLSX (Excel).

A report returns up to 1,000 rows. Narrow the date range or add filters if you need more detail.

Some modules have their own Reports tab next to Records in the module header. Today these are Invoices and Payments. A module report uses the same filters and columns as the module’s list, so its totals match what you see there.

On a module’s Reports tab you can:

  • Start from a template, such as Invoice overview, By account, Outstanding invoices, Payment overview, or By payment method.
  • Filter, choose columns, and Group by a field to get one summary row per group.
  • Show Summary cards and a Chart. Pick the chart measure and what to group it by. Date charts can show days, weeks, or months.
  • Click a bar or a group to see the records behind it.
  • Export the records or the summary.
  • Save report to add it to the report library. Opening it from the library takes you back to the module’s Reports tab.

From the Invoices list you can also click Create report from view to turn your current filters into a report.

Module reports need both the module’s view permission and Reports access.

Reports need reports.view. Report data always follows each person’s data visibility, so two people opening the same report may see different totals.